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My Japan Crate is full of funny faces!

japan-crate japancrate-crate-contents

Ever wonder why Japanese candy is full of funny faces?

may japan crate faces     face bread       What is behind this Japanese focus on kawaii characters and mascots? The kawaii phenomenon began in the 1970's, although no one knows exactly how it started. One day, Hello Kitty, the original kawaii mascot, was invented. The next, high school students began purposefully writing in childlike handwriting and adult women began to use baby talk. The Japanese fixation with "cute" was born.   cheetos           The English translation for "Kawaii" is"cute." In Japanese, however, the word also connotes a child-like innocence and helplessness. In a country where growing up is synonymous with obligation and rules, maintaining childhood is form of rebellion.         Kawaii candy packaging appeals to both children and adults. In Japan, consumers value packaging and are willing to pay more for it. This means that substantial resources can be used to develop and market candy mascots and characters. paw gummypokemon monkey     Although it's easy to view this kawaii trend as foreign, we enjoy these cute characters just as much as our Japanese counterparts. The cute faces and characters are a big part of what make Japanese candy fun and different. It's like meeting a new friend in your crate each month! 80248e4420853261d46b30233a7dc655 c033234e3d93f17703413d017ebbd861 sour grapes                               Do you find the kawaii packaging as fun as we do?   What's your favorite face/character from May's Japan Crate?

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