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Where to Buy Japanese Toys?

Doki Doki Crate

Japan is renowned for producing some of the most avant-garde, if not unimaginable, toys on the market. Japanese toys are entertaining and come in a wide variety of styles to suit all your diverse demands. No matter what kind of mood you're in, a Japanese toy will undoubtedly keep you company. Japanese toys are not only for children but also ideal for adults of all ages. But wait, there's more! You can purchase amazing Japanese toys from a plethora of stores around Tokyo and many Japanese online shops. Here are the best locations and online stores to buy fantastic Japanese toys including anything from puzzles, brainteasers, and vintage toys to figurines related to anime.


Best Toy Store in Japan

1. Hakuhinkan


Hakuhinkan Toy Park in Ginza is a store with an amazing variety of toys. It has four floors of merchandise, from the first basement to the fourth floor, and features plastic models and action figures, baby toys, character products, and stuffed dolls. The four floors of the Hakuhinkan are crammed with bizarre Japanese toys, gags, and costumes, from conventional and instructional toys to internationally recognized sale brands. There are more locations in Shinjuku, Narita, Haneda Airport, Kansai Airport in Osaka, and the New Chitose Airport region in Hokkaido, though the Ginza shop is the main attraction.


2. Kiddy Land

Kiddy Land

Kiddy Land is a cheerful toy store specializing in ultra-kawaii character merchandise. This Japanese toy store is situated in the fashionable Omotesando neighborhood, which is most known for its designer retailers. With more than 60 years of experience, Kiddy Land continues to fascinate kids both domestically and abroad. Kiddy Land carries everything, from regional icons like Gudetama and Hello Kitty and Friends to world-famous brands like Star Wars, Lego, Marvel, and Disney. It's the ideal place to pick up gifts or souvenirs after spending some time exploring the neighboring Harajuku's backstreets due to its convenient location and extensive range. Moreover, they have stores in Umeda, Osaka, and the 2nd level of the Odaiba Venus Port.


3. Yamashiroya


Yamashiroya is a six-story toy, figure, gaming, and plushies store close to Ueno Station. The store provides all the top Japanese brands with an excellent collection of professional models and anime characters. There are also enormous varieties of Lego, Barbie, and Star Wars merchandise. Popular Japanese manga and anime heroes are among the character figures, dolls, and other trinkets in this reputable Japanese toy store. Thanks to the enormous selection, you can locate the ideal Japanese memento for yourself or as a gift for friends and family back home.


4. BIC Camera

BIC Camera

Unexpectedly, toy areas may be seen in electronics stores like Bic Camera. And we're not just talking about action figures here; we're talking about various kinds of kids' toys, including Lego, model railways, and much more! BIC Camera is a sizable electronics chain with roughly 40 outlets in Japan. They offer a wide range of goods at an affordable price, including toys that most people are unaware of, washers, auto navigation systems, and home electronics. Famous toy manufacturers, including Takara Tomy, Bandai, Mattel, People, Kumon, Lego, and more, are all represented in their toy departments.


5. Pokémon store

Pokémon store

The largest and most comprehensive Pokémon Center in Japan is located in Ikebukuro. You may take adorable photos with the life-size statue of Pikachu riding Mega Charizard and other characters and leave with bags full of plush toys and other Pokemon items. It also has an incredible selection of Pokémon-related merchandise and a cafe that serves food with a Pokémon theme for when you need some fuel after all the Pokémon plushie hunting you are doing. In addition to the Ikebukuro Pokémon Center Mega Tokyo, a smaller shop with sort of Japanese characters is situated in the Tokyo Station underground Character Street shopping district.


Best Japanese Online Toy Stores

1. Premium Bandai

Premium Bandai

Bandai is one of the biggest toy producers in Japan and has managed to get exclusive licensing rights to well-known properties that other businesses cannot do, such as the Sailor Moon licensing rights. Premium Bandai worked with well-known properties to make original products accessible. In addition to offering items from several of these well-known properties, the Premium Bandai online store frequently showcases extremely limited collaborations with other Japanese businesses. Additionally, you can discover high-profile items such as swords, Gunpla kits from well-known fictional series, and other statement pieces worn by famous characters. If you want to buy toys, accessories, collectibles, and unique figures that are well-known worldwide, you must go to the Premium Bandai online store.


2. Amazon Japan

Amazon Japan

Like Amazon everywhere else, Amazon Japan offers practically anything! Several of the items they offer are only found in Japan. You may get many Japanese toys here, such as Japanese squishies, plush animals resembling characters from well-known television shows, pillows sewn into various animal shapes, etc. There are many independent vendors there, so you might be able to locate the unique item you've been hunting for! While some Amazon stores may offer worldwide shipping, most do not; hence, a proxy buying service is advised when making an order. Amazon Japan offers a variety of shipping options, and the process is rather straightforward.


3. Aniplex Plus

Aniplex Plus

Aniplex Plus is the official Japanese website for the Aniplex company, a production company that plans, makes, and releases a number of well-known anime shows. This is a well-known Japanese retailer with outstanding output in the world of anime or Japanese animated goods. If you like Fullmetal Alchemist, the Fate series, The Promised Neverland, and other anime and comics, you should definitely check out the Aniplex Plus website. Visit this store if you're seeking an online retailer of Japanese toys because it offers many items that you can add in your collection. Additionally, they advertise many of their complete anime box sets on the website. But you can also get figures, stationery, clothing, and more.


4. Hobby Link Japan

Hobby Link Japan

The best Japanese toy website for action and sci-fi movies and anime toys can be found here. You may choose from a huge selection of high-quality and extremely reasonably priced toys in Hobby Link Japan. By sorting through well-known anime series like Demon Slayer, Attack on Titan, Dragon Ball, Pokemon, etc., you may shop for your favorite toys here. Also, you may find and search for toys sorted by your preferred science fiction flicks, including Godzilla and Star Wars. In addition to offering free limited Pokemon cards and other stock toys, they offer the best anime merchandise. Complete your collection with the toys available in this store. They provide quick and inexpensive shipping worldwide.


5. Japan Crate

Japan Crate

Doki Doki Crate is a cute, limited box that you can purchase as many times as you’d like! Each box contains a carefully chosen assortment of 5–6 products from Japan, ranging from home goods to adorable plushies, clothing, travel essentials, and kawaii toys you'll love. Japan Doki Doki Crate has the prettiest stuff they can fit into a box, making your heart beat faster. Given how adorable this box is, you should be ready for the upcoming cuteness. 


Sugoi Mart

Sugoi Mart is an all-access shop to everything Japan has to offer from food and drinks such as Japanese Kit Kats, Red Bulls, Muji and more! To Collectibles such as Japanese Blind Box figures, Gachapon, Starbucks merch! Be sure to check it out and see if you can find what you like!

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Japan Crate

Japan Crate